Plug-In Solar for Retail Energy Providers

Bundle solar + storage to differentiate in deregulated markets. Lock in customers with hardware-as-a-service models and reduce churn.

The REP Opportunity

In deregulated energy markets (Texas, Pennsylvania, Ohio, etc.), retail energy providers face intense competition and high churn. Plug-in solar + battery bundles create sticky customer relationships and new revenue streams.

Business Models

• Hardware-as-a-Service — Include plug-in solar in monthly energy plans
• Solar + Storage Bundles — Differentiate with backup power offerings
• Peak Demand Reduction — Use customer batteries for grid services
• Green Energy Premiums — Charge premium for solar-included plans